Paul Borgese is an international speaker, consultant and best-selling author on topics including marketing, sales, leadership and global business strategy. He has consulted on digital strategy for more than 14 years. He currently works for The Associated Press, managing licensing of news and entertainment content to digital companies and Spanish-language media outlets.
Paul is also a managing partner at EyeCatcher Digital, a strategy and marketing firm. He has worked on marketing and business development initiatives with a wide range of organizations, including: Google, Yahoo!, Microsoft, J.P. Morgan Chase, Merrill Lynch, McKinsey & Company, IBM, The Wall Street Journal Online, eMusic, The Paris Chamber of Commerce, and the Federal Reserve System. Paul has managed content and advertising relationships with online video sites (Google’s YouTube), mobile applications (Verizon, AT&T), interactive TV (Comcast, TimeWarner), Spanish-language sites (MSN Latino, Yahoo! Telemundo), digital signage, and a wide array of Web 2.0 initiatives.
He is the author of the best-seller, M&A From Planning To Integration, and FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs. Paul’s forthcoming book is called Aggregating EyeBalls: How To Attract, Engage and Monetize Audiences Online.
Find out more about Paul at PaulsBio.com.
Sherrie A. Madia, Ph.D. has devoted her career to marketing and communications strategy and implementation. She serves as consultant, educator, and one-on-one coach to a broad range of clients. Her experience spans across media, from Baltimore Magazine and the Miami Herald, to Business Wire, and Cendant Corporation. She is currently Director of Communications, External Affairs, at the Wharton School of the University of Pennsylvania.
She serves on the Advisory Board of EyeCatcher Digital. Her dual roles as practitioner and academic span more than 15 years. She has served as Director of Communications and Research at Temple University, and teaches at the University of Pennsylvania, and the University of Phoenix, reaching thousands of students. She is an expert in online facilitation in higher education and professional development. She serves as Associate Adjunct Professor at Drexel University, where she received the Samuel J. Mercer Jr. Award for Distinguished Instruction and is a Lecturer at the Wharton School of the University of Pennsylvania, where she developed and teaches a course on Social Media and Communication Strategies.
She holds a Ph.D. in Mass Media and Communication from Temple University, a Master’s degree in Communication from the University of Miami, and a Bachelor of Arts in Writing Seminars from The Johns Hopkins University. She is a Fellow of the prestigious 21st Century Trust in London.
Learn more at SherriesBio.com.
About EyeCatcher Digital
EyeCatcher Digital is a strategy and marketing firm that offers a wide array of services, including: Web design and development; social marketing; search engine marketing; media buying and planning; digital content and monetization solutions; online community-building; video production and platforms; and integrated sales and marketing training.
