Social Media Survival Guide

• How to add social media tactics to your already-existing marketing programs so that you can skyrocket your return on investment
• How to plan for the inevitable evolution of technologies so that you are not left behind when your customer moves from Facebook to Twitter to the next hot social media platform
• How to manage the sometimes overwhelming demands of a successful ongoing social media campaigns

The Online Job Search Survival Guide

The Online Job Search Survival Guide will turbo-charge your job search by leveraging the powerful reach of social networks. Topics include:

• Strategies for online research, job search and personal brand building
• How to rev up your efforts to land a job NOW—From your “Web 2.0 resume” to your online presence, to showcasing yourself as the ideal candidate for any employer—in any market
• Using everything from search-engine strategies, to LinkedIn, Facebook, Twitter, social networks, blogs, podcasts, video and more to leapfrog the competition and land yourself a job
• “Must-know” secrets to selling your product—you!—in all that you do—from your personal brand to your letter of inquiry, to acing the interview process

Social Media Survival Guide, Spanish Translation

In response to market demand, The Social Media Survival Guide is currently being translated into Spanish to address the needs of the fastest growing segment of social media adopters—the Latino community within the U.S., and the Latin American region worldwide.

Social Media Survival Guide For Political Campaigns

The Obama campaign proved that strategic use of social media has the ability to propel a political campaign to a successful outcome in ways that longtime politicians and campaign directors had never before experienced—everything from text messages from campaign headquarters to Facebook fan pages from organizer groups—all tied to real, effective action.

With the ongoing adoption of social media by the mainstream, upcoming elections at the local, state, and federal level must arm themselves with a new set of tactics designed to capture voters’ attention—or risk losing out on vital campaign contributions, not to mention growing and mobilizing a strong base of support.

The Social Media Survival Guide for Political Campaigns provides the new toolkit for success—from pitfalls to avoid to practical baseline tactics—that every campaign communicator must understand in order to affect a winning election.

Arriving Spring 2011.

Social Media Survival Guide For Non-Profits and Charitable Organizations

The Social Media for Non-Profits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. Social media tactics enable fundraisers to not only target their donor base more effectively, but also target additional donor pools that they may not have considered in a pre-Web 2.0 environment. The book covers strategic uses of social media designed to engage, cultivate, solicit, and steward effectively utilizing social media techniques. Tapping into social networks enables those responsible for garnering funds to optimize their efforts by adding value and delivering it to supporters and potential supporters in a manner that is flexible and extensible.

If you are charged with overseeing anything from an annual fund, planned giving, leadership or major gifts, capital campaign, or other fundraising strategies–whether you are a small not-for-profit or a large organization–The Social Media Survival for Non-Profits and Charitable Organizations will arm you with the tools you need to raise funds successfully by creating additional points of engagement and bringing the lifecycle of the donor full circle in the Web 2.0 space.

Arriving Spring 2011.